5 ways to surprise and delight your top customers


Today I'd like to talk about ways in which we can surprise and delight our top customers - or really, any of our customers!

Since I'm on this topic, I thought it would also be a good opportunity to surprise and delight YOU my dear readers! So, at the bottom of today's post you'll find details on how to enter a prize giveaway. I couldn't help myself! I was in my local Indigo the other day and saw these most adorable Shine charm bookmarks - I couldn't resist! I bought one for myself and TWO to give away to some lucky blog readers.


Entries accepted until 12:00am EST September 26, 2015.
Contest is only open to residents of Canada and U.S.A.

Let's get back to the topic at hand. I consider 'surprise and delight' to be a crucial element to providing excellent customer service. As consumers, we always remember the companies that go above and beyond to make our experience memorable. Some companies' stories even manage to go viral: WestJet planned a surprise holiday giving to flyers; Trader Joe's delivered free groceries to a snowed-in senior; the Ritz-Carlton sent a child's stuffed toy on an extended vacation.
It's amazing really. All of these stories give me that warm, fuzzy feeling. I can't even imagine how the recipients of these kind acts felt! It inspires me to want to give this feeling to my customers too. A little bit can go a long way when it comes to recognizing our customers, showing them appreciation for their business, or even spreading some love "just because". These acts build trust, strengthen your relationship, and make you more memorable.

Here are some of the ways I love to surprise and delight my customers:
  1. Free Shipping: I have a handful of customers who shop on a monthly basis. They'll host a trunk show every now and then but insist that they don't want to enjoy the perks of being a stylist. Although I'd LOVE to have these women join my team so they can take advantage of the community and even deeper discounts, I want to spoil them occasionally anyway. Every few months I'll pay their shipping charge.
  2. A Gift at Her Favourite Store: At Christmas/New Years I like to mail hand-written holiday cards out to anyone who made a purchase with me during that calendar year. In the cards for my top 5 customers (or top 10, depending on how profitable the year was!) I'll include an extra little thank you. Most often I'll choose a gift card from StarbucksAmazon or Indigo because these are stores I think pretty much everyone can appreciate. 
  3. Matching Studs: Repeat hostesses are among some of my favourite things. I use a sneaky little tactic to encourage my past hostesses to book their next show. I like to look through historical orders from hostesses who had successful trunk shows in previous seasons or years. Hostesses who earned tons of style rewards and were particularly enthusiastic are exactly the gals who I want to repeat. Based on their past purchases, I'll pick out a pair of studs to coordinate with something they bought and send it to them with a note that says, "Thinking of you! I had so much fun at your trunk show this time last year. Hope you're still LOVING the jewels you earned for free! I picked these out as a special thank you that you can wear with your Pegasus necklace. Let me know if you're interested in partnering again!" They just eat it up!!
  4. Stella & Dot Jewelry Cleaner: This is for that customer or hostess who has ordered a TON of S&D jewels from you and has a HUGE collection! Our jewelry cleaning kit is super effective and a great gift for any jewelry lover. [See some tips on caring for your jewels here]
  5. Thank You Note: If you don't feel like you can afford to splurge by getting your customers any of the items on the list about, that's okay! You can still show them your appreciation without spending any money. One of the stylist's on my up-line team sent out this text message to her top customer/hostess from a recent team meeting: 
    I'm at a Stella & Dot meeting and we are talking about the biggest supporters of our business and YOU came to my mind. I just want to say thank you for all that you do for me in supporting me in my business. I couldn't continue on this amazing journey without you. Love you girl 😘 xoxo
A simple gesture like #5 this costs you nothing - barely even a minute of your time - and can make a huge impact in retaining customers' support and business. I challenge you to text this out to someone NOW to see what can happen.

Take 15% Off Regular Priced Home Decor, Style & More at Indigo.ca! This Weekend, Online Only.

Alright, alright! Enough of my rambling! Now, for what you've all been waiting for... the giveaway!

Fill out the Rafflecopter form below to earn entries to this contest. There will be TWO (2) winners selected to receive one "Shine" charm bookmark, compliments of yours truly.

Good luck! :)

a Rafflecopter giveaway
FYI - this post contains affiliate links. Just like I receive a portion of the sale (in the form of commission) from purchases made on my Stella & Dot PWS, I also receive a small commission on the sales of items from these links. This does not affect the price YOU pay. Regardless of whether an affiliate relationship exists or not, I ONLY feature products that I buy myself, love, or think you will find useful.

5 ways to surprise and delight your customers

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