I'm so upset I couldn't make it out to Hoopla again this year! It is my busiest time at my full-time job and they say they just can't spare me in July. It sucks because it means that every year I'm stuck watching the Instagram feeds light up with awesome #SDHoopla updates from my desk (then later from my couch) when I really just want to be there in person!
With Hoopla comes the Fall Collection - the best time of the year. It really is Christmas in July for stylists and fashionistas alike!
It can be so tough to decide what to buy from a new collection - especially when the new stuff is so gorgeous and juicy - but it is very important to exercise self-restraint. I know, it's a LOT easier to talk about self-restraint than it is to actually practice it!
Here are some great tips that were shared online by a stylist from my up-line team (Julie B.):
- Get your ticket for your local Fall Launch over the next few weeks, if you haven't yet! You'll have the chance to check out a fashion show, get updated on the news and top tips to come from Hoopla, and what you're all waiting for - there will be tables set up to view and try on the jewels from the Fall Collection!
- Check out the fab recommended list from our merchandising team, split out by the amount you wish to invest:
For new stylists: http://com.stelladot.stylists.s3.amazonaws.com/…/NAFall15_N…
For existing stylists: http://com.stelladot.stylists.s3.amazonaws.com/…/NAFA15_Sty…
- Look at YOUR OWN collection first... Do you have enough gold vs silver in your display? ...delicates, mid-size necklaces. Then fill in and prioritize based on that. I personally sell LOTS of $74-$84 necklaces and stacking bracelets so will use that as a starting point, in the metals that I need to round off my display. Focus on jewels far more than bags and wallets.
- Book some trunk shows! It is more fun to buy new samples when you have upcoming shows on the books
This is a great approach to a new collection launch. Take a look at the jewels you already have first. I usually have some items that have made it onto the 'Retired' list that I need to rotate out of my display, leaving some holes in the variety. This season specifically I'm looking for new bags so I am definitely going to grab up that awesome Hudson tote with matching City Slim clutch. I'm in love!
Don't forget - this is your business and you need to treat it like one. Protect your investment and be a savvy business owner!
Tell me: Which pieces from the Fall 2015 collection are you just DYING to get your hands on? Leave a comment below.