words to say - launching a business with stella & dot


So you've just joined the Stella & Dot tribe! Welcome!! You're going to love this business. It is not complicated, but you do have to work it (just like any business - it takes work to make it work). Once you've taken a look through your new stylist guides and gotten yourself familiar with the Lounge, I recommend the very next step you take is to 'announce' your new business launch to your friends and family!

This is a very exciting moment, but if you're anything like me it'll also make you a bit nervous. It's scary! What if your family doesn't support you? What if they ask you questions you don't know the answers to? What if your friends don't like the jewelry or think you've made a mistake getting involved with a 'tupperware' business? Relax. Just breathe. They will support you and they will love the jewels.

You got into this business because you love the product and you felt a connection with our mission, right? Remember that. Focus on your love for the jewels and remember your goals and reasons for joining. Keep that confidence and strength inside of you and you'll be able to face any nay-sayer that comes along!

But first we need to start by telling them about your new business :)

Here are some example Words to Say that you can send in an email to your whole address book:
Friends & Family: 
I am excited to announce that I recently joined Stella & Dot as a stylist! 
[Here I'd say a bit about why you decided to join] I fell in love with the line 2 years ago, and recently decided after two children it would be a great outlet for me in addition to my full time job to connect with more women in the community while not only earning extra income for my family, but have fun wearing fabulous jewelry! 
Our boutique style jewelry line is sold exclusively through independent stylists at private trunk shows in homes or offices, shopping events and online. From delicate & vintage-inspired to bold & chunky, there is something for everyone. Best of all, the pieces are very affordable with 50% of the line under $50! From Little Girl's jewelry to handbags and clutches to more sophisticated looks - there is something for every generation, budget and personal style.

This young company is getting quite the buzz from both the fashion and business press, and has been featured on celebrities and in publications like Lucky, Vogue, People & InStyle to name a few! Last year, we were named one of the "fastest growing companies" in the US by Inc. 500 and our head designer, Blythe Harris (formerly with Cartier and Banana Republic), just recently receiving the "Rising Star Award" in Accessories from Fashion Group International! We also have recruited top design talent from Ippolitta Jewelry and Marc Jacobs!
Whether you want to host a trunk show (earning up to 25% of sales in FREE jewelry-average hostess rewards are $250+) or order pieces online, please visit www.stelladot.com/YOUR LINK. I am scheduling shows now for October and November, so please contact me if you'd like to host a fun and laid back ladies get together at your home or office! Lots of fun things not only for you, but for gifts for birthday gifts, holidays, or simply just to spruce up your everyday wardrobe!
I am hosting my official launch show on _____, so please Save the Date to come see everything in person! Details to follow...
Additionally, if you or anyone you know wants to learn more about a fun, flexible & lucrative career - I'd love to tell them more about Stella & Dot and have them join my team. We are in the U.S, Canada, Puerto Rico, the UK, Germany & France!

Thank you so much for your support as I start my business! Please let me know if you have any questions, and I look forward to seeing those of you who are local at my launch show! For those of you not able to join and want to shop, please go to (insert direct link to your trunk show). Thanks again!
Love,
Easy peasy!

These words can also act as a telephone script if there is anyone who you'd like to make a personal phone call to, instead of an email. 

Don't forget - you want to make the most of your Jump Start rewards program, so book, book, book up those first 60 days! Ask everyone in your network if they'd be interested in having you come over to show them and some girlfriends the jewels (yep, I know this is scary too - I'll post up some more Words to Say on that soon).

In the meantime, enjoy and have fun! You've made the first step in joining a fantastic, supportive, empowering community of women. 


Leave a comment - how did your launch email go? Did you book any new shows? :)


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